Show notes
On today's CannabisCMO podcast we are joined by cannabis marketing specialist, Brad Bogus.Brad is an activist, storyteller, and entrepreneur, inspired to be a purpose-driven leader making an impact for good. He has led teams from startups to publicly traded companies in the cannabis industry and beyond. He has 17 years experience as a marketing and media leader, has launched multiple startups, and mentors founders to achieve success through storytelling and communications.Brad has worked for well known cannabis companies such as Akerna, Flourish, Dama Financial, Confident Cannabis & The Denver Post's "The Cannabist". On today's episode, we talk about Brad's journey from early social media adopter and agency owner to working for some of the top companies in the cannabis industry and his recent shift into fractional CMO work.0:00 - Introduction2:40 - Cannabis Industry + Marketing Journey8:00 - The shift from mainstream marketing to cannabis marketing11:30 - Cannabis marketing is back to the basics17:10 - What is holistic marketing?18:19 - Time dilation in the cannabis industry20:00 - Being a leader vs trend surfing22:15 - LinkedIN is the cannabis industry watercooler + how to stay plugged in.24:10 - How will interstate commerce affect the cannabis industry?31:29 - What is a Fractional CMO?37:02 - Marketers are undervalued43:20 - Staying relevant on social