BBC Studios’ Jasmine Dawson, After Party Studios’ Joshua Barnett, Banijay NXT’s Naique Tanate talk YouTube and the creator economy
48 minutesPosted Nov 20, 2025 at 12:29 pm.
]; After Party Studios' Joshua Barnett on building digital-first formats with the likes of The Sidemen and Nella Rose [22:15]; and Banijay NXT's Naique Tanate on the company's recent investment in an influencer-led professional football team [36:12].
BBC Studios' Jasmine Dawson on how the UK pubcaster's commercial arm is evolving its YouTube strategy as the TV industry and creator economy increasingly come together [