] and Parrot Analytics' Alex Cameron [16:40] preview this year's event, discuss US programming trends, buzzworthy new titles, and shifting market dynamics; while buyers Sofie Schütt from TV4 Media [26:22], HBO Max's Ragnhild Thorbech [38:52], and UKTV's Melanie Rumani [48:48] share their expectations and the kind of shows they're looking out for.