In the latest episode of CX Excellence Chats with Anjali, she delves into the intricate relationship between brand equity and customer experience, with Beth Karawan, Co-Founder of ImprintCX.

Hear them speak about the transition from marketing to CX, the impact of brand purpose on customer strategy, the importance of storytelling, cross-functional collaboration and more! Join them as they explore dimensions of brands forging meaningful connections with their customers that potentially enhance brand-customer relationships.#CXExcellence#BrandExperience#CustomerCentricity#MarketingStrategy#BrandPurposeConnect with Anjali:LinkedIn:   / anjali-malhotra-17505525  Instagram:   / cxcel3  Twitter: https: //twitter.com/xcel_cFacebook:   / cxcel3  Email: [email protected]Website: https://www.c-xcel.com