In this episode of Business Ninjas, host Andrew Lippman sits down with Andrew Murray, Senior Director of Pattern and Product Development at Realtree. Dive into the story behind the world’s leading branded camouflage company, from its humble beginnings in 1986 to becoming a licensing powerhouse with over 2,000 partners. Discover how Realtree’s innovative camouflage designs and bold marketing strategies, like pioneering outdoor TV shows and creating "Monster Bucks" DVDs, cemented its spot at t...