Show notes
#019: Starting as a designer, he recognized the need to make his work measurable, leading him to dig into conversion rate optimization (CRO). His stint at Basecamp further honed his software skills. However, when going into software companies, he faced the challenge of commercializing their product, highlighting the importance of sustainable business practices. Through trial and error, he realized the significance of user acquisition and the value of continuous learning. As they transitioned into building an agency, Chan and his partners embraced the skill gaps they encountered, leading to the formation of a version three agency that aimed to be formidable. His insights shed light on the fast-paced nature of agency models, emphasizing the need for adaptable strategies and pricing models that prioritize quality. Through his experiences, Chan paints a vivid picture of the agency landscape, where skillful navigation and a commitment to sustainable growth are essential for success00:00:00 - Starting a SaaS Company vs. Scaling an Agency 00:01:47 - Challenges in Building an Agency 00:03:34 - Building a Solid Business Foundation 00:05:29 - The Role of Marketing in Business Growth 00:07:29 - Choosing the Right Marketing Channels 00:12:20 - Importance of Thought Process and Fundamentals in Business 00:14:09 - Unique Selling Proposition of the Agency 00:18:43 - Identifying Opportunities and Exploiting Strengths 00:21:29 - Transition to Private Equity and Seeking New Opportunities 00:22:59 - Evolving Business Model and Transition to Private Equity 00:24:17 - Challenges of Acquiring Companies 00:25:08 - Learning from Acquiring a Brand 00:26:55 - Private Equity and the Agency Model 00:28:06 - Building the Agency 00:29:33 - Marketing Strategy and Campaign Structure 00:35:43 - Career Path and Business Growth 00:36:17 - Sharing Resources 00:36:58 - Importance of Calculating Unicornomics 00:37:49 - Accessibility and Community John Chan's Links:X: jtcchanIG: jtcchanWebsite: 2x.agencyDylan's Links: 🎙️Podcast: BusinessConfessionsPod 📽️YouTube: @BizConfessions 📷Instagram: DylanWillx Linked-In: /dylan-williams Other Episodes you might like: 7-Figure Blueprint for Any Business | Chandler Saine Building a Unique Online Fitness Empire | Lee Maasen Land Investing & Building Multiple Streams of Income Daniel Martinez Hiring Top Talent Overseas | Stratton Brown Past Guests: Chandler Saine, Daniel Martinez, Stratton Brown, Lee Maasen, Nico Lagan, Daniel Roman,Tim Branyan, David Van Beekum, Nick Hutchison, Deirdre Tshein, Sanchez Zehcnas, Christina Lopez, Keigan Carthy, Hemant Varshney, Taniela Fiefia, Jennifer Blake, Nicki Sciberras, John Chan