Show notes
#014:Keigan Carthy's journey into the world of content marketing and advertising strategies was sparked by his mentor, Dennis Yu. After successfully collaborating on interactive courses for notable figures in the online space, Keigan went into creating an interactive course for Jake Paul, displaying his diverse content solutions. From running ads for lead generation to crafting interactive videos for courses, Keigan's expertise covers a wide array of services. His dedication to personal branding is evident through podcast hosting and strategic content distribution across multiple channels. Keigan's emphasis on targeted content, engagement rates, and repurposing strategies reflects his commitment to delivering tangible results for his clients. His insights into lead generation and ad scripting further underscore his dedication to impactful content marketing and advertising strategies, showcasing his proficiency in driving engaging and effective marketing campaigns.Show Notes with Timestamps:00:00:00 - Landing Clients and Content Solutions 00:00:50 - Content Solutions Breakdown 00:03:33 - Targeting and Ad Strategy 00:08:02 - Evolution of Offer and Client Acquisition 00:10:27 - Magnet Ad Strategy 00:12:08 - Low-Cost Ad Strategy 00:12:56 - Engagement and Call-to-Action 00:13:38 - Instagram Profile Visit Ads 00:18:08 - Showing ROI to Clients 00:24:22 - Top of Funnel Framework and Video Strategy 00:25:44 - Retargeting Strategy and Budget Allocation 00:27:24 - Client Selection and Business Audit 00:28:35 - Ideal Client Criteria and Progress with Smaller Clients Keigan Carthy's Links:Website: keigancarthy.comDylan's Links: 🎙️Podcast: BusinessConfessionsPod 📽️YouTube: @BizConfessions 📷Instagram: DylanWillx Linked-In: /dylan-williams Other Episodes you might like: 7-Figure Blueprint for Any Business | Chandler Saine Building a Unique Online Fitness Empire | Lee Maasen Land Investing & Building Multiple Streams of Income Daniel Martinez Hiring Top Talent Overseas | Stratton Brown Past Guests: Chandler Saine, Daniel Martinez, Stratton Brown, Lee Maasen, Nico Lagan, Daniel Roman,Tim Branyan, David Van Beekum, Nick Hutchison, Deirdre Tshein, Sanchez Zehcnas, Christina Lopez, Keigan Carthy, Hemant Varshney, Taniela Fiefia, Jennifer Blake, Nicki Sciberras, John Chan