In only 2 years, Erica Kuiper has grown her TikTok account to 1.4M+ followers from posting super creative recipes. The <a href="https://www.tiktok.com/@cookiterica?lang=en" target="_blank">Cook It Erica</a> account started with posting a video about gummies, and eventually Erica started posting videos for viral trends like #bakedfetapasta. She posts similar content on her popular <a href="https://www.instagram.com/cookiterica/?hl=en" target="_blank">Instagram account</a> as well.
In this conversation, we talked about what it takes for a food video to go viral (spoiler: you never know when something will go viral), how Erica's culture influencers her creations, and food trends she's seeing on #foodtok these days. View <a href="https://coda.io/d/BurgerDAO-Public-Workspace_dLC6t7lPAOk/Cook-It-Erica_su9KV#_luPmT" target="_blank">show notes</a> for this episode with Erica in the BurgerDAO public workspace.
If you have any comments or questions for Erica, connect with her in the Discord (Erica#8858).
Additional resources:
<a href="https://discord.com/invite/yZGYZXVUPU">Join the community</a> | <a href="https://burgerdao.xyz/">Learn about BurgerDAO</a> | <a href="https://twitter.com/Theburgerdao">Follow BurgerDAO on Twitter</a>

Christine Gould, Founder and CEO @ Thought For Food

Welcome to Burgers For Thought, a podcast exploring the intersection of food creators, entrepreneurs, and technology. Burgers For Thought is brought to you by BurgerDAO, a decentralized autonomous organization building the world’s first decentralized burger franchise. Learn more at burgerdao.xyz and join the community at https://discord.com/invite/yZGYZXVUPU.