Top salespeople seem to be the ones prospects seek out, and they’re the envy of everyone else on their team. However, what they’re doing isn’t magic – it’s just different than how most salespeople are selling. Instead of focusing on their product or service, top salespeople are focusing on the challenges their prospects face and are fanatical about providing solutions. In this week’s Bulletproof Selling podcast, we sat down with David Copeland, sales director for Technam Aircraft, to learn exactly what it means to be solution-oriented so that we can more quickly differentiate ourselves, get more conversations and be Bulletproof in how we sell!