We all have that one task we avoid at all costs, and it usually costs us dearly. Whether it’s cold calling or filling the pipeline, what we avoid always comes back to haunt us in sales. To learn how to identify, document and overcome even our toughest sales task, we sat down with Larry Long, Jr., the chief experience officer of LLJR Enterprises, and author of the new book Jolt. He showed us how to put tough tasks in the right perspective, and it’s all in this week’s Bulletproof Selling podcast!