Whether we’re on an actual battlefield of on the battlefield of business, intelligence can determine whether we win or crawl away in defeat. Salespeople understand the value of ‘market intelligence’, but few are taking the time to really leverage it before they begin prospecting to ensure they’re setting themselves up for success. That’s why we sat down with Jamie Shanks, CEO of Pipelinesignals. In this interview, we review the power of leveraging market intelligence before prospect conversations.