Built to Scale
Built to Scale
Craig Severinsen
Ep20 Ryan Peck - How to Do Cold Outreach the Right Way
35 minutes Posted May 31, 2022 at 2:36 am.
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Welcome to  Built to Scale. 

Today we've got a really exciting interview for you.  Our guest, Ryan Peck does a lot of stuff from healthcare and benefits to coaching and consulting around organic outreach. 

There are three things, in particular, I want you to look out for: 

We dive into cold outreach and the importance of building relationships, rather than your typical spray and pray approach, which feels really bad.  He talks to us about how he makes sure that it is a good experience for him and effective in terms of marketing. 

He talks about how a serious health scare really helped him shift his business and his life so that he's a lot happier and also a lot more focused on what he's doing. 

How being self-aware when you're overwhelmed or frustrated can help you get through it but also maintain a positive outlook and happiness. 

Okay, that's what I got for you.  Let's dive into this awesome episode.