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If I had six minutes with the version of me from ten years ago, back when I was just getting started in e-commerce, broke and guessing, here's exactly what I'd tell him. Seven things. None of them are tactics. All of them would have saved me years.
We cover: why the boring niche wins, why the math has to work before the marketing, why owning the customer is the entire business, why most people quit one inch from the breakthrough, and why the real win isn't the monthly profit, it's the asset you're building.
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