Building your T-Shirt Empire
Building your T-Shirt Empire
Cole Lundstrom & Gavin StGeorges
Episode 98: Stanley / Stella: Redefining Premium Apparel
28 minutes Posted Apr 24, 2025 at 8:58 pm.
Introduction to Stanley Stella and Inktavo Promotions03:03The Unique Selling Proposition of Stanley Stella05:58Navigating the American Market: Challenges and Strategies08:50Understanding the Customer Base and Market Positioning11:57Sourcing and Sustainability: The Journey from Cotton to T-Shirt15:00Trends in Apparel: Colors, Styles, and Market Adaptation18:01Personal Journey: Transitioning to Stanley Stella20:55Sales Strategies: Building Relationships Over Transactions23:57Sampling Programs and Customer Engagement
0:00
28:03
Download MP3
Show notes
INKTAVO LAST CHANCE 2025 DEAL! https://bit.ly/4jABUZ6In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.Chapters