In part 2 of our Building While Flying Q&A, Joe Quattrone, SVP, Head of Education, answers more questions from our listeners. Topics include: <ul> <li>Creating content efficiently</li> <li>Working with small ad budgets</li> <li>How to market on LinkedIn</li> <li>Marketing trends to know</li> <li>OOH media</li> </ul> Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on <a href= "https://www.instagram.com/thesashagroup/?hl=en">Instagram</a>, <a href="https://twitter.com/TheSashaGroup">Twitter</a>, and/or <a href= "https://www.linkedin.com/company/thesashagroup">LinkedIn</a> and tell us what you want to know. Connect with Joe: <a href= "https://www.linkedin.com/in/superquattrone/">LinkedIn</a> / <a href="https://twitter.com/Superquattrone">Twitter</a>

Molly Fienning on How to be a Good CEO and Scaling a Hot Sauce Brand During a Pandemic

Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk's agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.

Building a business isn't linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we're built of people with entrepreneurial experience and empathy. 

Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.

On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business. 

Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families' needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.

Thanks so much for flying with us. We're glad you're on this journey, too. Make sure you subscribe so you don't miss our weekly episodes.