<p>Simon Woodroffe, founder of YO! Sushi, YOTEL and the wider YO! brand, shares the extraordinary journey from boarding school, rebellion, prison, rock and roll stage design and TV rights to launching YO! Sushi at 45 and building one of Britain’s most recognisable modern brands. </p><p>Full episode out now on <a href="https://podcasts.apple.com/gb/podcast/building-the-brand-with-james-burtt/id1883368447" target="_blank" rel="noopener noreferer">APPLE</a> | <a href="https://open.spotify.com/show/7mIxbhIuDvsCkiUnREWBu1" target="_blank" rel="noopener noreferer">SPOTIFY</a> | <a href="https://music.amazon.co.uk/podcasts/7a9f75b5-6a1a-496d-b1f8-7cc2885cc827/building-the-brand-with-james-burtt" target="_blank" rel="noopener noreferer">AMAZON MUSIC</a></p>

YO! Sushi Founder Simon Woodroffe: Prison, Rock ’N’ Roll, Starting At 45 & Building One Of Britain’s Most Iconic Brands

Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.