​In a study McKinsey has taken a look at Imagining construction’s digital future (Imagining construction’s digital future | McKinsey: https://www.mckinsey.com/business-functions/operations/our-insights/imagining-constructions-digital-future). The trends identified in this study are not relevant only for the construction industry, but have a huge impact on how the building materials industry will work with this important stakeholder in the business. In this episode, we take a look at the opportunities for this supply chain.