👋🏾 Hey, Michael here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles.If you’re not a subscriber, here’s what you missed recently:* Layer3 podcast and deep dive* Lens Protocol deep diveSubscribe to get access to these posts, and every post.Building Crypto with ZakkuZakku is the co-founder of Coordinape. Coordinape is reimagining collaboration and helping teams build connections, ownership, and reputation in the digital economy. Prior to Coordinape, Zach worked as a consultant with a focus on sustainability. In today’s podcast we discuss:* How crypto enables new ways of organization, collaboration, reputation, and how we work* What gets built on-chain vs off-chain* The role of trust in building crypto products* User education in a product and during onboarding* Building a crypto product in a rapidly changing marketListen now on Spotify, Apple, and Overcast.Where to find Zakku:* Twitter: https://twitter.com/fifthworldzachWhere to find michaelcjoseph:* Newsletter: https://blog.michaelcjoseph.xyz* Twitter: https://twitter.com/michaelcjoseph* LinkedIn: https://www.linkedin.com/in/michaelcjosephIn this episode, we cover:

Zakku’s background

Crypto for collaboration and reputation

Target user and problem statement for Coordinape

How the target user and problem statement has evolved

What goes on-chain vs off-chain and how trust factors into it

Scalability of trust

Introducing new terminology in a product to users

The value of offering guided walkthroughs for onboarding

Progressive decentralization of Coordinape

The future of Coordinape

Building a crypto product with a quickly evolving market