<p>Chelsie Butler, Executive Editor at Kitchen &amp; Bath Business Magazine, talks about the importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication, and the value of using this type of content outlet.</p>

How A Strong Brand Identity Improves Marketing

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.