<p>Billy Peele, Marketing Manager at Doug Mockett &amp; Company, touches on the importance of new product development and how Doug Mockett &amp; Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.</p>

Brand Strategy For Sales & Service Teams

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.