Show notes
This week I sat down with Krysta Pellegrino, Chief Client Officer at Health+Commerce, a public relations and marketing agency specifically focused on healthcare. Krysta shared her unique perspective on how biotech companies can leverage communications strategies to tell their stories effectively, attract talent, and navigate complex challenges. She offered insights on the importance of integrated communications, the evolving landscape of media, and how agencies like H+C can help startups and established companies alike build their brands and communicate their innovations. We also touched on the importance of media training, investor pitch decks, and future trends in biotech communications, including the growing role of AI and integrated digital strategies.00:00 Introduction and Guest Welcome00:15 Early Career Aspirations and Path01:03 Journey in Healthcare Communications03:23 Role and Impact of PR in Biotech05:40 Talent Acquisition and Company Culture07:43 Leveraging Social Media and Video10:52 Strategies for Startups and Established Companies18:16 Investor Relations and Pitch Decks22:02 Media and Presentation Training27:01 Future Trends in Biotech Communications31:37 Crisis Management and Scenario Planning35:19 Conclusion and Final ThoughtsGet Krysta's recommended book: An Instance of the FingerpostLearn more about Healthcare Digital Marketing Agency | Health+CommerceLink In with Krysta!Connect with us!Link In with CarinaSubscribe here:AppleSpotifyGoogle PodcastRSS feedLearn more about Recruitomics ConsultingCheck out our reading listDownload our free startup resources guide to grow your biotech efficientlyIf you're on the job market, visit the Collaboratory Career Hub
