Show notes
In this episode, Jonathan interviews entrepreneur Lance Schafer about his entrepreneurial journey and experiences in business. Lance shares a story about his early venture in the supplement industry and the marketing lesson he learned about preconceived notions. He discusses the placebo effect and the importance of differentiation and recognizing market potential. The conversation also delves into selling oneself, the value of expertise and learning from others, the potential of blockchain technology, and the downsides of relying too heavily on technology. Lance emphasizes the importance of writing and expressing thoughts, his portfolio entrepreneurship style, and the need for focus and prioritization.Portfolio entrepreneur, tech leader, and mentor. Lance Schafer has started, grown and sold multiple companies. Founding the national auto trading brand LemonFree and today GM at LotLynx. With more than two decades of experience as an Entrepreneur in digital media, business management, and start-ups, Lance has a true passion for disruptive technology that is results-oriented. In his role as a mentor and as a Senior Leader, he's helped companies cut through the clutter and jargon that surrounds digital media delivering substantial results that are innovative, repeatable, and highly successful.What we discuss:[[[[[[[[[[[[[[[Episode Resouces:Lance Shafer | WebsiteLance Shafer | Linkedin



