Robert Anderson, Intellectual Property Lawyer at Hogan Lovells, explains what is a trademark. This lecture took place at the Saïd  Business School, University of Oxford on November 18th, 2014.

How Can I Protect My Ideas? - Chapter 3

Building a Business is a lecture series designed to teach the fundamentals of developing a business. Each lecture provides practical information and examples to identify key aspects of successful entrepreneurship. These podcasts are the lecture video recordings registered at the Said Business School in Oxford, United Kingdom.