Build vs. Buy
Build vs. Buy
Mang-Git Ng
Aakash Gupta, Founder at Product Growth Newsletter (ex-Apollo.io, Affirm)
40 minutes Posted Dec 4, 2024 at 12:54 am.
Introduction and Guest Introduction
Building a Personal Brand on LinkedIn
Content Strategy and Marketing Concepts
Deciding to Go Full-Time as a Content Creator
LinkedIn's Unique Opportunities for Growth
Exploring the Build vs. Buy Decision
Understanding Data Architecture for Location Accuracy
Challenges in Location-Based Services
Affirm's Product Evolution and Trade-offs
Impact of Location-Based Push Notifications
User Experience and Technical Trade-offs
Frequency and Timing of Push Notifications
Managing Credit and Customer Engagement
Insights on Growth and Saturation
Current Projects and Professional Insights
Product Recommendations and Final Thoughts
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Show notes
This week, Mang-Git hosts content creator and former VP of Product at Apollo.io and Head of Product Growth at Affirm, Aakash Gupta. Aakash shares his journey from operator to content creator on LinkedIn, building a vast follower base, and transitioning to an entrepreneurial role. The episode dives into the build vs. buy decision-making process at Affirm for developing a location-based push notification feature, the importance of accurate data, and considering user experience and frequency challenges to drive product growth effectively.