Building a successful brand takes a lot of hard work and execution. Through his many ventures, Rajiv Patel, founder of Nico's Barbershop, has unlocked his perfect mix of success. Purpose, Personality, & Passion. 

Listen in as we talk through a career in music, sales and ultimately finding his passion in giving back to his community, one haircut at a time, through Nico's Barbershop's "Look Good. Do Good" mission. Every month for every haircut, Nico's donates a meal to a child in need. 

We talk in-depth about what it takes to be a founder, the ups and downs, the challenges, the importance of being a good person in business, marketing, advertising, brand building, and all things community. 

Being strategic in how you chose to build your brand makes all the difference, and Rajiv shows us how it's done.