Joe Beckham is a motorsport marketing gypsy and excels at branding and promotion. He runs Axcel sports which provides motorsport apparel and branding solutions to some of the top race teams in the United States. We sat down with Joe at The Performance Racing Industry Show to discuss what works in motorsport marketing, and more importantly, what doesn’t work. We talked about when is it time to improve your teams look? How small of an order can you place for apparel? What things should y...