Is wireframing and prototyping the same thing?  If not, which is more useful?  Should product people get involved with wireframing... or is wireframing just something for UX folks?  We ask these questions and others to Giacomo "Peldi" Guilizzoni, the Founder and CEO of Balsamiq... and upcoming speaker at INDUSTRY: The Product Conference in Dublin, Ireland in April, 2018.

Episode 013: Introduction to Rocketship Season 4 Episode 1

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.

Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.