In every product team there are dozens of assumptions masquerading as knowledge. Cindy Alvarez talks about why challenging these assumptions is not only a good idea, but is necessary to the work we do as "product people."

Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy is a frequent speaker on UX, Lean, and tech culture.

Episode 007: 'The Intercom Way' of Product Marketing, with Matt Hodges

Build Launch Scale is the podcast for people who use technology to bring world-class products to life. In each episode, we dive into a specific topic or issue relevant to product managers, product developers and product-driven entrepreneurs and dissect it with some of the top product management practitioners, coaches, and leaders today. The result? Preparing product people to build, launch, and scale better products.

Build Launch Scale is a production of Product Collective -- the company behind INDUSTRY: The Product Conference, where hundreds of product people from all over the world gather each Fall.