This week on Buffering, Zack and Gabe unpack two of the biggest technology stories of the summer: Apple's latest WWDC announcements and SpaceX's record-breaking IPO. From the launch of Siri AI to Starlink's growing influence, they explore what separates products people use from products people get excited about.

Join Zack and Gabe as they discuss why "cool" has less to do with technology and more to do with customer experience, branding, onboarding, and storytelling. They break down what broadband providers can learn from Apple, Starlink, and other experience-first companies—and why the battle for the future of connectivity may be won long before a customer ever looks at a speed test.