Gen Z is now purchasing your products and services. How can marketers adapt their strategies to accommodate the new behaviors and buying decisions from this generation?

Practical Uses of AI for Marketers

Buffering - Powered by Calix is a weekly podcast hosted by Zack Kilgore and Gabe Petersen from the Calix Success and Field Strategy teams. We break down how marketing, data, and AI drive real-world growth, from customer experience to emerging tools and trends. With 25+ years of combined experience, Gabe and Zack cut through the noise on what drives results, where organizations get stuck, and how to optimize performance and growth. 

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