Recruiting new scouts is perhaps one of the most challenging aspects of any troop or pack. Growth can only come through increasing membership. Without growth, a troop or pack is fated to fade into the annals of history for scouting and the community served. This is especially apparent at the troop level as older scouts "age" out and begin to pursue other directions. Cub scouting sees decreasing numbers when Arrow of Light scouts crossover to a troop and when programming does not engage young cub scouts.
Recruiting new scouts begins with the Pack as young people are introduced to the values of scouting through fun, age-appropriate activities. Good programming keeps cub scouts moving through advancement with the goal of achieving ever-higher ranks and awards. As cub scouts get older, they begin to look up to older scouts and may even set their aspirations on achieving scouting highest rank of Eagle Scout. Starting young plants the seeds necessary to ensure packs grow and creates the engine that drives growth and sustainability at the troop.
This episode of Wood Badger will discuss some ideas to aid packs and troops with their recruitment efforts. The secret? Great programming! Programming does not happen by chance; it must be planned and prepared for before and during the scout year. Early planning provides a way to market the pack or troop to potential new members. It also creates the blueprint to ensure scouts stay engaged through fun, age-appropriate activities. I'll share some insights to help you think about recruiting and programming so you can get prepared for adventure and growth.
Resources:
BSA Marketing and Membership Hub
Annual Pack Budget Planning Worksheet