BSuite Podcast
BSuite Podcast
Anne E Richardson
Purpose-Driven Marketing: A Small Business Perspective
32 minutes Posted Jul 14, 2021 at 8:00 am.
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32:16
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Show notes

Anne Richardson, Principal and Media Director of Richardson Media Group, shares excerpts from a talk she gave at Clark University. She explains her decision to pursue Richardson Media Group’s B Corporation certification and how the team has integrated purpose-driven values into their heart-centered business mission and growth strategy.

Applying for B Corp status requires deep introspection of your business values and exploration of your employees’ needs, your approach to customer satisfaction, and your communal and environmental impact. Anne shares a behind the scenes peek at what this process has looked like at RMG.

Richardson Media Group

Richardson Media Group's Mission Statement

New Hampshire Businesses for Social Responsibility

B Impact Clinic at UNH

Becoming a Certified B Corporation

The Bee Conservancy

Stop Hate for Profit