When you think marketing, products like clothing, toys or other everyday items may come to mind. But how does it work in the medical world? How do researchers and clinicians make their newest data or updated procedures appeal to the public? Join Nick and Meredith as they speak with Jeff Morrison from Medical Leverage, a communications company that focuses on the marketing aspect of the medical field.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 33-county service area.

Production and Editing: Meredith Radford and Nick Hill