Show notes
In this episode we sit with Sai, one of three co-founders (Sai, Utkarsh and Sachit) behind Rahasya Fragrances, a brand born in Singapore, rooted in India, and slowly making their mark around the world. As it turns out, Rahasya means mystery, not just in Sanskrit, but in Bahasa too; a celebration of the multiple cultures that have shaped their lives. Whether it’s delivering their fragrances in dabbas or pulling up to Soho in a rickshaw with a live DJ set, these guys are doing things in their own way, and not asking anyone's permission to do it. We sit with them as they become the first Indian fragrance brand to launch at Selfridges, and with that, marking their official launch in the UK.Chapters(00:00) Introduction to the Rahasya team(03:00) The inception of the brand(04:55) The role of India in niche fragrances(07:40) Luxury brands taking inspiration from South Asian culture(10:05) Collaborating with Gully Labs(13:43) On being design-led without formal training(17:15) Entering the fragrance world(20:00) Using their global reach to build Rahasya(23:20) Leading with story(28:02) Reflections from the London pop-up(33:50) Launching in Selfridges (39:09) Keeping up with momentum(43:04) What’s on the horizon for RahasyaFind Rahasya on: Website: https://rahasyafragrances.com/Instagram: https://www.instagram.com/rahasyafragrances/Mitali's Kantha jacket is by Fifth Origins:Website: https://www.fifthorigins.com/Instagram: https://www.instagram.com/fifthorigins/To be the first to get updates on new episodes, please do give us a subscribe or follow!
