Brought to you by...
Brought to you by...
Business Insider
60: The Levi's That Came In From the Cold
32 minutes Posted Nov 18, 2020 at 12:00 am.
0:00
32:42
Download MP3
Show notes

At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.