📺 WHAT IS BROADCAST NOW?Ask a media studies class fifty years ago and you got a tidy list: five mass media — print, outdoor, cinema, radio and television. Broadcast was the last two. One signal, one tower, everyone watching the same thing at the same time. That list survived world wars, colour, satellite and cable. It felt as permanent as the periodic table.Then a sixth medium turned up. We filed it under "new media" and told it to wait its turn. In 2026, it isn't waiting — it's eating the table. This episode, Ben and Raiana take on the question the industry keeps dodging: what actually IS broadcast now?🔍 IN THIS EPISODE:The numbers that should worry every commissioner: fewer than half of UK 16–24s now watch ANY broadcast TV in a given week — down from 76% just eight years ago"Ben, you do realise that to a lot of millennials, TikTok IS broadcast" — the line a colleague said once that Ben has never been able to unhearYouTube is now the single biggest distributor of television in American living rooms — bigger than any network, bigger than Netflix — and it's the first stop when young Brits switch on the actual tellyBen's view from inside the machine room: how his projects went from racks, wires and aerials to cloud transformation and virtualised playout — and the moment he realised Silicon Valley had quietly become the transmission chainFrom PewDiePie shouting at video games to a creator earning $300 million a year: how the industry laughed at the people who became broadcastersThe billion people a month watching podcasts on YouTube — so much for the "short attention span" theoryVertical micro-drama: 60-second episodes, phones held upright, and an eleven billion dollar business that offends every 16:9 instinct Ben hasITV, Channel 4 and the BBC uploading full shows to YouTube — rational strategy, or feeding the crocodile and hoping to be eaten last?🤖 THE AI ANGLE:The algorithm is the new transmitter — and what's feeding it increasingly isn't human. One in five Shorts recommended to new users is now mass-produced AI "slop," with automated channels racking up 63 billion views. Ben makes the case that in a feed full of anonymous synthetic content, a named human who stands behind the output is suddenly the scarcest asset in media — and the one thing broadcasters still own.🎯 PLUS: Three Monday-morning moves for anyone running a channel, a studio or a newsroom — and Ben's final answer to what the word "broadcast" actually means when the towers are gone.#BroadcastMedia #FutureOfTV #YouTube #TikTok #VerticalVideo #MicroDrama #AI #Streaming #CloudTransformation #MediaIndustry #CreatorEconomy #Podcast