🎙️ Image, text, and now audio have all crossed the line into the genuinely indistinguishable. So the question stops being "can I spot the fake?" and becomes "can I prove where this came from?"

Ben and Raiana get into content provenance — the quiet infrastructure that may matter more to broadcasters than any single AI model.

🔍 In this bonus episode:
• Why detection is an arms race you're built to lose, and provenance is the flip that wins
• What C2PA / Content Credentials actually does — a cryptographic chain of custody for media
• The Macron plane clip and the "liar's dividend": when real footage gets waved away as AI
• Metadata gets stripped on upload — how durable provenance and live-stream signing answer that
• Who's already shipping it: Samsung, Pixel, Canon, Sony, plus LinkedIn, TikTok and YouTube
• The EU labelling rules landing this August, and three things a newsroom should do on Monday

🎧 Listen & subscribe:

#BroadcastMedia #ContentProvenance #C2PA #ContentCredentials #Deepfakes #MediaTech #AIinBroadcast #TrustAndSafety