This episode was brought to you by This is Doing - Design & Innovation Online LearningSupport This is HCD by becoming a Premium subscriber.Hello and welcome to another episode of BDC. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.Today on the show, is Geke Van Dijk, co-founder and strategy director of https://www.stby.eu/ in Amerstasm and London and is Chair of the Dutch Chapter of the Service Design Network and also Co-Founder of The Reach Network a network of human-centred design agencies centred on service innovation. Geke is one of the most experienced design researchers that I know and has worked in this space since in the early '90s.In this episode, we chat about design research for meaningful change. We discuss organisational purpose and intent and how to do you, as a practitioner determine is a project or business is say “good” - what is “good” who defines “good”. https://twitter.com/hellogeke?lang=enhttps://www.linkedin.com/in/gekevandijk/?originalSubdomain=ukstby.euThis is HCD Podcast NetworkEthnoPod with Jay HasbrouckBringing Design Closer with Gerry ScullionProdPod with Adrienne TanGetting Started in Design with Gerry ScullionMoments of Change with Melanie RaymentTalking ShopWorld Wide Waste with Gerry McGovernGlobal Jams Podcast with Adam Lawrence and Markus HormessConnect with This is HCDFollow This is HCD us on TwitterFollow This is HCD on InstagramSign up for our newsletter (we have lots of design giveaways!)Join the practitioner community on This is HCD Slack ChannelRead articles on our This is HCD Network on MediumLearn more about your ad choices. Visit megaphone.fm/adchoices