In this episode, you're going to love the way Laura Smith of iheartplanners.com turned her product launch for her Sweet Life Planner into a true party. I mean, we're talking a 7-day full week Planner Palooza.

What I love about this launch strategy is that Laura just gave and gave to her audience. She didn't have to be sales-y at all and it was so much fun. You'll hear all about the incredible value that Laura offered to her audience, but how that also turned into so many sales that she sold out of her sweet life planner early.

Get the full show notes at brilliantbusinessmoms.com/episode188.