On this episode of Bricks and Clicks, Host Jennifer Ruscin talks with content guru Susan Guillory, the President of Egg Marketing.

When Guillory starts working with a company, she’ll begin at their blog. She finds that it’s often best to work on providing content that the company knows best. If a consumer is searching for a product and finds it on your blog via SEO content, you’ve met your goal. Then you have to make sure the writing is solid enough to get them to buy.

Tune in to find out how to make the best content, improve your content and writing, improve your SEO, and what the content marketing pros do to get people to end up on your website.