COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season.
This year we’ve seen big sales happen earlier than ever. Some mass retailers hosted multiple killer savings events (hello Walmart, Target and Amazon!).
Retailers offered shoppers multiple options for purchasing, with a high emphasis being online.
This past week I noticed that Bath and Body Works had a really great deal on single wick candles, but it was an in store event only.
With covid number soaring in my area, Bath and Body Works lost my sale because of their lack of offering the deals online. If they would have offered these same sale online, I would have bought $100+ worth of candles and either stocked up for next year, OR just purchased more for holiday gifts.
As you consider the next major holiday sales events planned for your company, do your best to be inclusive to how everyone wants to shop. You’re leaving sales on the table and shoppers feeling unimportant when you try to force shoppers to come into your store.
Get creative and be sure you’re offering a ton of different purchasing options. While this might require more work or hiring on your part, it will increase sales because you’re going above and beyond to be exactly where the shopper wants to shop.
