In today’s episode of Bricks & Bytes, we have Perryn Olson, Chief Marketing Officer of Rex.one.In this episode, we learn how niche marketing can help construction companies stand out and embrace new technologies like robotics.Tune in to find out: Why niche marketing in construction builds expertise and credibility. How to craft an ideal client profile to focus your marketing. Where construction companies should be marketing - find your audience! The massive worker shortage and efficiency issues driving tech adoption like robotics in the construction industry. How robots excel at the “4 D’s” - dirty, dangerous, dull, and distant jobs in construction. They take on risky and remote tasks.If you enjoy today’s episode, leave us a comment. And don’t forget to subscribe to our channel!----------------------------------------Perryn Olson | Chief Marketing Officer of REX.one----------------------------------------Today’s Sponsor: ⁠⁠⁠beta⁠⁠⁠ – Construction and technology network platform – connecting the tech industry with traditional construction partners. Check ⁠⁠⁠⁠⁠⁠www.the-beta.com⁠⁠ ----------------------------------------Timestamps:(((((((((