#033 - Scott Ellison - 'Go to market' in the construction tech from Bricks And Bytes

#033 - Scott Ellison - 'Go to market' in the construction tech

50 minutes Posted Apr 7, 2023 at 7:10 am.

--> 00:01:05 Intro

--> 00:01:45 Sponsor

--> 00:03:33 Scott's background and personal connection to the construction industry

--> 00:04:26 The impact of technology on the construction industry

--> 0006:38 The importance of software infrastructure in construction tech

--> 00:08:12 The challenge of data islands and pockets in the construction industry

--> 00:10:40 Go-to-market strategies in built tech, and how it can make or break a startup

--> 00:13:06 Table stakes in the game of building a successful startup

--> 00:14:35 Playbook in construction tech

--> 00:20:30 Introduction to the concept of Product-Led Growth (PLG)

--> 00:24:25 The unique dynamics of construction industry

--> 00:26:04 - The concept of respect to disrupt ratio

--> 00:27:17 Setting up a strategy for a startup

--> 00:32:35 The challenges faced by people from outside and inside the industry when introducing change

--> 00:34:52 Key metrics in early-stage investing

--> 00:37:41 Individual (jockey) over the idea (horse) in early-stage investing

--> 00:39:15 Exciting ideas and technologies in construction tech

--> 00:41:02 Scott's advice to companies in the construction tech on hiring, firing, marketing and finance

--> 00:42:25 The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent

--> 00:44:43 Robotics and technology changing the construction industry workforce

--> 00:46:36 Thoughts on hot trends in construction industry

--> 00:48:55 Scott's passions

--> 00:49:37 Top skill for entrepreneurs

--> 00:50:10 More information about Scott

--> 00:50:28 Outro

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Show notes

Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business.

In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights:

⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store.

⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation.

⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information.

⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector.

Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry!

If you’re enjoying our podcast, please leave us a review! This helps us get more amazing guests to give you guys the best and most informative content on technology in the built world.

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Scott Ellison - Investor | Advisor | Judge | Mentor

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Today's Sponsor: beta - Construction and technology network platform - connecting the tech industry with traditional partners.

Chek: www.the-beta.com

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