#024 - Nick Decker - Go To Market, Marketing & Sales In Construction Tech from Bricks And Bytes

#024 - Nick Decker - Go To Market, Marketing & Sales In Construction Tech

39 minutes Posted Feb 3, 2023 at 9:00 am.

-00:01:46) Intro & sponsor

-00:04:35) Key lessons

-00:06:29) Why did Nick switch fields?

-00:10:57) How would a startup determine their go to market strategy?

-00:13:59) Founder's vision

-00:16:11) Bad examples in construction and why we need new people?

-00:17:59) Social platform for a startup

-00:20:45) What is Egnyte?

-00:22:34) Who are Egnyte's customers?

-00:23:36) Expansion of Egynte

-00:24:36) Views on customer success

-00:27:55) KPI's and metrics

-00:29:20) Customer acquisition

-00:32:41) Risk management

-00:34:15) Does Egnyte work for designers or contractors?

-00:36:10) Best tip for implementing construction tech solutions

-00:36:54) Hobbies

-00:38:39) How many times have you visited UK?

-00:38:58) More about Nick

-00:39:16) Outro

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Show notes

Where and how do you focus when it comes to launching your construction tech to the market?

Today on Bricks & Bytes, alongside Nick Decker of Egnyte - we discuss go-to-market strategies, marketing and sales in construction technology

Tune in to learn:

Nick's rise from estimator to high level marketing positions

Go To Market strategies

KPI's & Metrics contech companies should be tracking

Implementation

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Nick Decker Construction Industry - Egnyte.

Lead - Construction Market

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Today's Sponsor: Beta Construction and technology network platform - connecting the tech industry with traditional partners.

Check www.the-beta.com

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