Episode 244: How does a 158-year-old lawn & gardening company convince consumers to buy more outside of spring? Today, Ann is joined by Nate Baxter, President and CEO of ScottsMiracle-Gro, to discuss his ambition to “push the edges of the season” and transform the lawn-care giant into a lifestyle brand. We also dig into the company’s efforts to reach a younger generation of consumers, how new media talent is reshaping its marketing strategy and why acquisitions will play a bigger role in ScottsMiracle-Gro’s next chapter.Visit Schwab.com/FinancialDecoderwww.brewmarkets.com Subscribe to the Brew Markets newsletter: https://www.morningbrew.com/brew-mark...Follow Brew Markets on social:Instagram: instagram.com/brewmarketsTikTok: tiktok.com/@brewmarketsX: x.com/brewmarketsFollow Ann Berry on social:Instagram: instagram.com/annberry_nycX: x.com/AnnBerry_NYCListen to Brew Markets Here: swap.fm/l/9Qk4z73Z2nEwFiCB4qeeWatch Brew Markets Here:⁠ https://www.youtube.com/@BrewMarketsThe content shared on this podcast is for informational and entertainment purposes only and should not be considered financial, legal, or investment advice. Brew Markets, Morning Brew and their hosts are not licensed financial advisors. Listeners should conduct their own research and consult with qualified professionals before making any financial decisions or investments. The views expressed are those of the hosts and guests and do not necessarily reflect the views of Morning Brew or its affiliates. This podcast may include paid endorsements or sponsorshipsLearn more about your ad choices. Visit megaphone.fm/adchoices