Malla Haridat is is a featured subject matter expert in the Verizon Small Business Digital Ready program. She has appeared in media including The New York Times, ABC, FOX, Black Enterprise, Inc, Fox Small Business, Fast Company, Huffington Post and others. Today, Malla and I are talking about crushing your sales plan! But not in a cut and dry, “3 simple steps” kind of way. Instead, we are having a more nuanced conversation about why advice like that may be falling short when it comes to hitting your sales goals.In this conversation, you will hear us talk about:Leaning into service and relationships as the basis for salesRedefining sales so you can lean into your strengthsWhy so much of the standard sales advice falls short and what is going on under the surface that is affecting your resultsWhere to focus to start crushing your sales planResources and trainings from this episode:Find more from Malla: https://linktr.ee/mharidatGrab her 6 month sales planner: https://expert-builder-6612.ck.page/94b977ba3bRule Follower to Game Changer free community training happening July 8: https://bit.ly/tydliveFor transcripts, visit brooke-monaghan.com/podcast