One unplanned food choice can quickly turn into “I already blew it, so I might as well keep going.” In this episode, Georgie explains why eating-because-I-ate urges are a form of pain-relief eating: food is used to escape the guilt, fear, or disappointment caused by the previous eating.

You’ll learn how to interrupt the loop with a simple response, and why dietary imperfection is a skill worth practising. Georgie also shares practical steps for stopping the escalation without restricting, compensating, or turning one imperfect moment into an entire day of eating.

In this episode:

• Why one off-plan choice can trigger more eating
• How guilt and shame fuel the urge
• What “damage control” actually means
• Why compensation makes the cycle worse
• How to practise dietary imperfection
• What to do in the moment when “might as well” appears

For coaching, visit confidenteaters.com.

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