How United balances brand building, performance goals, and AI driven media to create loyalty that scales across a volatile category.

Scott Bishoff on Building Better Marketers for the AI Era

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.