A candid media operator POV on frequency, personas, and closed loop measurement that separate noise from real performance.

Susu Grace on Turning Client Experiences Into Real Business Impact

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.