AI is a part of the process, not the product. Learn how one top agency is using agents, data, and speed-to-culture for serious, scalable client growth.

How McDonald’s Moves at the Speed of Culture with Digitas’ Michelle Niblock

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.